6 Signs It's Time For A New Website

Do you know if your website needs to be redesigned? Don’t worry, it’s not always easy to notice and that’s why we are here to provide guidance. Sure, there are some cases where a company has a site from 2002 and even they know it’s time, but in most cases it’s hard to notice if your site is fully optimized and providing you with a strong ROI.

There are many factors that contribute to an optimized site, but I have outlined our top 6 signs to help assess your current website. If any of the below relate to your business, please reach out and our team will be more than happy to discuss the best options available for you!

[ 1 ] - Load time

Does your website take a long time to load?
Having a site that takes too long to load can drastically impact how users interact with your site and result in an extremely high bounce rate. In a study done by kissmetrics, about half of internet users expect a site to load in 2 seconds or less. And if it isn’t loaded within 3 seconds, those users tend to abandon the site.

With a lengthy load time, you run the risk of losing potential clients visiting your site because they were unable to quickly find the information they need.

[ 2 ] - Mobile Friendly

Is you site responsive for different devices?
Over 50% of all web traffic is mobile, meaning optimizing your web presence and user experience across all devices is crucial when it comes to establishing credibility, reaching new and potential audiences, and outperforming the competition within your industry.

[ 3 ] - Old Content

When was the last time you updated copy, added new photos, or refreshed the look of your site?
Effective storytelling is the essential ingredient to engage with your audience, highlight your brand, and guide users through the site and into the next phase of the sales process. Updating your site with SEO-rich text will help improve your search rankings while honing the power of authentic storytelling to resonate with your audiences.

However, copy isn’t the only thing that goes into designing a strategic website. Pairing your copy with striking visuals, video, and other compelling content is the ‘gorilla glue’ to effectively engage with your users, communicate your brand’s goals, and strengthen customer loyalty.

Always remember, pairing a strong brand with a robust and well-rounded curation of the content your audiences are searching for paves the groundwork for success.

[ 4 ] - Low Conversions

Is your website traffic generating new business?
Does your site have strategically placed contact forms? Is there a way for users to sign-up to receive news or promotions? The digital world is rapidly changing how users interact with your brand online and it’s vital to have a site that anticipates the user every step of the way.

Your website is your 24/7 digital salesperson and it’s important to know how ‘they’ are performing. Strategically placed contact forms and other CTAs are key to improving inbound lead generation and providing a strategic user experience.

[ 5 ] - High Bounce Rates

Are visitors quickly leaving your site?
I know I mentioned high bounce rates earlier but it’s so important that it needed to be mentioned again. A site that is built without the user in mind can make it difficult to navigate and cause visitors to leave your site halfway through the process. Improving your site’s user journey will provide a straightforward experience and answer the questions your audience is searching for every step of the way.

[ 6 ] - Difficult to Maintain

Is updating your site feel like twisting an arm OR costing you an arm and a leg?
It is crucial to have an active and well-maintained site, and regular website maintenance is essential to attract and retain customers, provide the most up-to-date information about products/services and most importantly, maintain and grow your search rankings. With a new site and a better CMS, updates will be a breeze and bring down your cost to maintain.

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If any of the signs above resonate with your current website situation, please reach out and we can discuss the best options available for your brand! You can also take a peek at our website services or our portfolio to learn more about how we can increase your brand visibility + awareness with strategic website design.